OFSA Mid-year Meeting & Education Session
May 1-2, 2018
Hilton Garden Inn Toronto Airport West/Mississauga
Room block Rates
$152.00 per night on Tuesday May 1st 2018
Check in 3pm, check out 12 noon
Includes parking and internet
Rate expires April 6th
Room Block Code
Rich Kizer & Georganne Bender
Meet the New Consumer:
How Zoomers, Millennials and Generation Z Buy
The times are changing; and so are your customers. Each day you work with three unique groups of consumers, each one with a very different approach to building relationships, trust, and confidence.
During this presentation you’ll meet: Generation Z, the first fully digital generation of hyper-connected multi-taskers who speak “slanguage” and fully expect businesses to change to meet their needs. By 2020 Gen Z will be 40 percent of all consumers, with $44 billion in annual spending; the mercurial Millennials who hold $200 billion in annual buying power are our most diverse generation yet, and the 50+ ZOOMERS, a combination of the Baby Boomers and the Greatest Generation, who have morphed into one huge group of consumers with deep pockets and special needs they won’t admit, but you need to know.
Consumer anthropologists Rich Kizer and Georganne Bender have done the research. Through funeral industry focus groups and one-on-one interviews with clients like yours, they’ll share what it takes to serve these unique customers. You’ll learn what each generation expects from a visit to your funeral home, and what they say drives them to your closest competitor. You’ll learn how to set your selection room to help your product sell itself, which marketing vehicles they prefer, how to tweak your website to engage them, and where to connect with them on social media.
This isn’t your typical “meet the generations” program. You’ll leave armed with the know-how to give each generation what they want, when they want it, the way that they want it!
TUESDAY May 1
OFSA Social & Networking (cash bar)
WEDNESDAY May 2
* Members Only *
OFSA Mid-Year Meeting
* Non-members welcome *
Bill 148 Review, James LeNoury