what your reputation is worth
May 27, 2026 @ 3:00 PM
Category a - 1 cec

Session Summary:

When trust is systematically built over years — not just assumed — families call you specifically instead of Googling, pre-need conversations happen without a pitch, and referrals stake their own reputation on your name. Most funeral homes believe they are trusted. Fewer are building it deliberately. Familiarity is not trust. Longevity is not trust. There is a meaningful difference between a community that recognizes your name and one that reaches for you first in a crisis.

Presenter: Matt Willis
and his team of 80 partners specialize in growing local businesses – the kind people need but don’t want to think about. They’re experts helping essential organizations become a valuable part of their communities.

Who This Session Is For
Funeral home owners and operators ready to think strategically about market position, long-term competitive advantage, and the business value that trust creates over time. No prior marketing background required.

Emotional Intelligence
June 24, 2026 @ 1:00 PM
Category a - 1 cec

Session Summary:

Emotional intelligence has a far greater impact on people’s ability to be productive and to work well with others than cognitive intelligence does. Emotionally intelligent people can identify and assess their own and others' emotions, then use that information to guide their actions and influence others. This webinar reviews how to use emotional intelligence more effectively through self-assessment and skill-development exercises. Viewers will learn strategies that will increase their ability to engage with others and expand their influence.

Presenter: Brodie Church
Brodie has more than a decade of experience in the financial services industry across a variety of leadership and human capital roles. He has a passion for workplace performance and engagement. He believes that his curiosity, adaptability, and passion for learning have contributed to his success in motivating others to achieve their desired results. Brodie’s high energy, passion, and desire to see others succeed result in a creative and results-focused learning environment.

Managing Difficult Phone Calls
Oct 28, 2026 @ 1:00 PM
Category a - 1 cec

Session Summary:

Handling difficult phone interactions is challenging, especially if the caller is in a heightened emotional state. For many, the ability to navigate difficult phone conversations with respect and professionalism is an essential workplace skill. This webinar is designed to provide practical strategies for dealing with clients and customers who are in a heightened emotional state over the phone. Participants will learn over-the-phone techniques for de-escalating anger, resolving conflict, and communicating effectively.

Presenter: Allison Grodinsky
Allison is a Registered Social Worker with extensive experience in mental health. She holds a Master of Social Work and currently runs a small private practice where she supports clients facing anxiety, emotional dysregulation, life transitions, chronic illness, and burnout. Allison employs a bio-psycho-social approach and is passionate about helping individuals rediscover their inherent resilience.