How DocuSign Works
Wednesday June 10, 2020 @ 1:00 PM - OFSA Member Only Session
Presenter: James Thornton - Sr. Solutions Engineer & Mercedeh Rahmani - Account Executive
As of May 20, 2020 electronic signatures were acceptable to the government on all forms submitted in application of a burial permit, notably the Statement of Death Form 15 and the Medical Certificate of Death Form 16.
This webinar will demonstrate the DocuSign program capabilities, show you samples of the documents, and will give you the opportunity to ask question if you are already using it at your funeral home.
Certificates of completion will be issued for 1/2 Hr towards your 2020 BAO Continuing Education Credit (CEC)
How to Market to People all the time (without them even knowing it)
Wednesday June 17, 2020 @ 1:00 PM
Presenter: Alex McCracken - VP of Sales Funeral Innovations
Alex brings over a decade of experience in the digital marketing and sales industry working in industries from drones to agriculture to blue-collar. Over the last 3 years, Alex has brought his diverse experience in building customer relationships online to Funeral Innovations. He has spoken at numerous state and national association conventions and several summits across the United States. Alex's passion is bringing the technological and strategic advancements in business to business and business to consumer sales and marketing to industries that need it most.
People today don’t want to feel "sold" to. Especially when they are grieving or looking for end-of-life options. And especially during a pandemic. That’s why giving people the message they want, when they want it, and where they want it is key to serving your community. And since online is the new (and sometimes only) community since the pandemic, digital connection is vitally important.
From Facebook posts and emails, to free downloadable content and hard-copy guidebooks, the modern funeral home needs to deliver useful, educational content to the community regularly and across multiple channels (social media, websites, Google Ads, traditional mail, and more).
Attendees will walk away with a valuable list of tips, topics and tactics for engaging their community, helping people better understand end-of-life decisions, as well as concrete ways to position their firm to bring people back into their business as the pandemic wanes.
The presentation will include:
• What is content and content marketing
• Why it’s essential to a modern market
• End-of-life questions no one ever asks (but needs to)
• Content ideas for community: veterans, widows/widowers, what to do after a death checklist, specific religious content, what to do with cremated remains, etc.
• Where to publish the content so people engage with it
• Ways to give people follow up information
Certificates of completion will be issued for 1 Hr towards your 2020 BAO Continuing Education Credit (CEC)
Participants: Left to Right: Scott Smith (Smith Funeral Home, Sarnia), Scott Miller (Hulse, Playfair & McGarry Funeral Home, Ottawa), Kerri Douglas (Ontario Funeral Service Association, Burlington), Ernie Morgan (Morse & Son Funeral Home, Niagara Falls)
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