Presenter:  Lacy Robinson, CFSP

When the U.S. economy cratered in 2008 it forced people to become more budget conscious, and as a result more resourceful and creative in terms of memorializing loved ones. In some cases, the funeral director was cut out of the equation or left on the outside looking in. But it doesn’t have to be that way. Join Lacy Robinson as she helps you discover how you can reposition your role and partner with the DIY family members that want to work behind the scenes to bring additional value to their loved one’s life tribute event. In this one-hour session you will learn how to expand on your credibility and speak the DIY language to better connect with hands on individuals. Walk away with questions you need to ask to open up the discussion
about unique ideas and meaningful participation. You can expect to leave with new ideas, great resources and increased confidence to embracing the growing DIY culture.

Presenter:  Marguerite Ham

A certified business coach, trainer, facilitator, memory expert and author of “How to Remember Anything in 60 Minutes or Less”

Difficult Conversations - 5 Star Communications

How many times have you been in a conversation where, all of a sudden you feel threatened, or someone clams up and stops talking or someone becomes defensive and/or aggressive?   We have all been there!  How do we turn that conversation from a disaster to an effective dialogue?   Attend this webinar and discover how to handle Critical Conversations where everyone contributes to the conversation and communicates effectively to find effective solutions in a safe environment!  Learn how to dialogue powerfully, personally and professionally! 

•  Define the Difference between Communication and Dialogue

•  Specifically review how critical conversations can be applied with:

     o        Staff members, Co-Workers
     o         Families you serve
     o         Family members in the business
     o         Community professionals
     o         Board Meetings

•   Discuss the 5 Star Communication Process

Presenter:  Warren Weeks

Bio: Warren sold his first newspaper to his grandmother at the age of 5, he was Wayne Gretzky’s PR person for a day in 1998 and in 2010, he started the viral social media campaign to get former NHL coach Pat Burns into the Hockey Hall of Fame. For the past 17 years, he has run his own media relations business and helps companies around the world to communicate more effectively. He has worked with companies like Shopify, Manulife, RBC, Gymshark and hundreds of others.

Summary of the webinar:

If you’re going to retire or sell your business within the next two years, you don’t need to be on social media. But for everyone else, having an effective online presence will be an increasingly important marketing imperative in the years for come. In this webinar, we will cover the reasons your business should be using social media, the ROI of social media, the best way to get started, examples of what to do and not to do, specific content ideas for the funeral services business and much more.